Highlights
- Thousands of cash prizes on offer, with 4 x £5000, 30 x £1000, 50 x £500, 1000 x £100 – and 1000 x £50 for runners up
- Runs across Cadbury, Sour Patch Kids, Maynards Bassetts and Trebor products
- Competition supported by multi-channel campaign spanning OOH, Radio, YouTube and TikTok
Cadbury has announced the launch of its new consumer competition – The Cadbury Giveaway Give Away! This epic promotion perfectly embodies the Cadbury spirit of generosity, by giving shoppers the chance to win big … for someone else!
There are thousands of prizes up for grabs in this extraordinary activation, with the grand prize being a whopping £25,000*! In fact, there are thousands of cash prizes on offer, with 4 x £5000, 30 x £1000, 50 x £500, 1000 x £100 – and 1000 x £50 for all the runners up. The Cadbury Giveaway Give Away is an incredible prize that you’ll never win, as lucky shoppers will get the opportunity to convert their generosity into actions, by winning prizes for anyone but themselves and gifting their winnings to someone special.
To be in with a chance, all shoppers have to do is pick up a promotional pack of their favourite participating Cadbury, Sour Patch Kids, Maynards Bassetts or Trebor product and scan the competition QR code or visit the competition website giveawaygiveaway.cadbury.co.uk. They will then be prompted to fill in their details online and, if selected, will nominate a friend or loved one to receive their cash amount instead. This competition is sure to drive footfall to stores across the UK, so retailers should ensure they stock all brands to increase engagement and sales.
“We’re delighted to be able to offer UK shoppers the chance to show some Cadbury generosity to friends and loved ones this year, with the Cadbury Giveaway Give Away," said Connor Gould, Brand Manager at Cadbury. "This competition has a twist where consumers can win cash prizes to pass onto those they care about most. Generosity has always been at the heart of what we do, and the Cadbury Giveaway Give Away makes it easier than ever to take part. This is the only competition you’ll be chuffed to bits to not win!”
Available across the full Cadbury portfolio, including Cadbury chocolate singles, duos, bags and tablets, hot chocolate, candy and biscuits, alongside other brand names such as Sour Patch Kids, Maynards Bassetts and Trebor. The competition runs between 4 August to 3 November, with a multi-channel campaign spanning OOH, Radio, YouTube and TikTok.
For full list of Participating Packs, please see here.
Competition Terms and Conditions
UK & ROI, 18+. Purchase required (UK only), no purchase necessary (ROI). 00:01 05/08/25 - 23:59 04/11/25 (‘Promotion Period’). Purchase a Promotional Pack (UK only), scan QR code or visit giveawaygiveaway.cadbury.co.uk (UK)/ giveawaygiveaway.cadbury.ie (ROI) and select your region. Then complete the online form with your details and name the person(s) you would like to nominate to receive a Prize alongside explaining your reason in 100 words or less. Entrants will receive a one-time password via SMS to input. Click enter to find out instantly if your entry has been successful and to confirm your entry into the Main Prize Draw. Prizes: Tier 1 Main Prize Draw: 1 x £25,000. Winning Moments Prizes: Tier 2: 1 of 4 x £5,000; Tier 3: 1 of 30 x £1,000; Tier 4: 1 of 50 x £500; Tier 5: 1 of 1,000 x £100; Tier 6: 1 of 1,000 x £50. All ROI Prizes in € equivalent. All successful entrants will name a nominee to receive the applicable money. Tier 1 and 2 successful entrants may each name to up to 5 nominees to receive an equal split of the applicable money. Successful entrants must have the consent of their nominee(s) before providing their nominee(s)’s details. Retain receipt. Internet access, mobile number and email address required. Max 1 entry per person per day, max 20 in total in Main Promotion Period & max 10 in total in Wrap Up Period. Max 1 successful entry per person. Max 1 nomination per person. Wrap Up Draw: 00:00 05/11/25 – 23:59 04/04/26. Wrap Up Prize: 1 successful entrant will name a nominee to receive 1 x £250. Visit www.cadbury.co.uk/terms-and-conditions/ (UK)/ www.cadbury.ie/terms-and-conditions/ (ROI) for full terms & conditions. Promoter: UK: Mondelez Europe Services GmbH – UK Branch at Cadbury House, Sanderson Road, Uxbridge, UB8 1DH and ROI: Mondelez Europe Services GmbH – Irish Branch, Malahide Road, Coolock, Dublin 5