Mondelēz International Thursday announced that Cadbury Dairy Milk made in Bournville and sold in the UK and Ireland is to be made with packaging containing up to 30% recycled plastic.
The leading food brand will roll out the packaging innovation on more than 28 million sharing bars in 2022, as part of a broader global commitment by the business to reduce the use of virgin plastic material in its overall plastic packaging portfolio by 5 per cent by 2025.
Mondelēz is already using 75% recycled plastic (rPET) content in its Dairylea Lunchables and Snackers packaging in the UK and will also begin using recycled plastic in its Philadelphia tubs and lids from next year.
The company said it is investing over £21 million a year across the globe in technology, resources and recycling infrastructure, adding that this investment is expected to accelerate over time, reaching over £215m by 2025.
“This next step in our journey to reduce our use of virgin plastic in our iconic Cadbury range is a really important one, which I am very proud of,” said Louise Stigant, UK managing director, Mondelēz International.
“We are committed to reducing waste and closing the loop on packaging – keeping valuable materials within the economy and out of the environment. Our increased use of recycled plastic will drive demand for this material and reduce our need to produce new, virgin plastic.”
Earlier this year Mondelēz joined forces with retailers and other FMCG leaders to finance and launch the Flexible Plastics Fund, which is designed to drive up UK recycling rates of flexible plastic through front of store collections initially, with the longer-term aim to include this material within UK household collections. Mondelēz International is also a member of the UK Plastics Pact and a signatory of the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment.
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