C J LANG renews data partnership with TWC

SPAR Scotland wholesaler, C J Lang & Son, has renewed its partnership with data consultancy TWC for a further three years. 

C J Lang announced its partnership with TWC at the end of 2020 and SPAR Scotland SalesTrack was launched in 2021, giving suppliers access to the company’s wholesale shipments and company owned stores retail data.

SPAR Scotland SalesTrack has evolved significantly over the past two years, with a platform upgrade and unique reporting functionality exclusive to C J Lang added earlier this year and the recent launch of “IndyTrack”, which gives independent SPAR retailers who share their EPOS data the opportunity to benchmark their performance against others in the group.

Uniquely, suppliers who have a joint business plan in place have complimentary access to the SalesTrack portal, including IndyTrack, as part of their terms.

Richard Collins, Trading Director at C J Lang & Son Ltd said, “Data sits at the heart of our organisation, driving decision making. We’ve seen increased supplier engagement and a greater focus on identifying data-led opportunities for mutual gain. Equally, armed with more data – and able to benchmark themselves against others – encourages our retailers to focus on driving their business performance.”

“We have worked closely with TWC to evolve the SPAR Scotland SalesTrack service over the last couple of years and TWC shares our vision for a sector that is data-led, making them the perfect partner for our evolving data needs.” 

Tom Fender, Development Director, TWC said, “Our data partnership with C J Lang continues to evolve each year and Richard and the team are an absolute pleasure to work with. I am personally very excited to bring data-led conversations to the independent SPAR Scotland retailers, which will help grow their store sales, as well as drive performance for the C J Lang business.”