More

    Burleighs Gin launches bespoke tipple for East Midlands charity’s 70th anniversary

    Leicestershire distillery Burleighs Gin has launched a bespoke Mad Hatter’s Gin to celebrate Age UK Leicester Shire & Rutland’s 70th anniversary.

    The distiller has pledged to donate over a third of proceeds from every bottle to thousands of local projects and communities, to help older people live happier, more active and socially engaged lives.

    With refreshing notes of citrus and elderberry, the limited-edition Age UK Mad Hatter’s Gin (40% ABV; 70cl bottle) has been created by head distiller Charlie Hendon using the distillery’s Signature Gin as its base to keep it smooth and well-balanced.

    “We are thrilled to be working in partnership with such an important local charity. We’re based in Leicestershire, so we see first-hand the support this charity offers,” Sam Watson, commercial director at Burleighs Gin, said.

    “Age UK Leicester Shire & Rutland remains a backbone to local families for 70 years and its amazing work can’t continue without much needed funding. We wanted to make a difference the best way we know how, through creating a celebratory gin!”

    Every detail of the collaboration honours the charity’s ‘7-Tea Party campaign’, down to a specifically designed bottle, which plays its part in wider efforts to encourage supporters to get together and enjoy a themed party.

    Tony Donovan, executive director of Age UK Leicester Shire & Rutland said: “We are so proud to be a part of this exciting partnership with Burleighs. To have such an established local  gin distiller helping celebrate our 70th year with a bespoke  gin, is a fabulous way to raise funds for the vital work the charity does while being able to toast its success.”

    This partnership highlights Burleighs’ ongoing commitment to supporting charities with bespoke gin creations, with previous collaborations including the National Forest and the Royal British Legion.

    Watson added: “We hope the Mad Hatter’s Gin will go some way in supporting the kind and hard-working teams across the county, and we encourage our fans to purchase a bottle and  raise a gin and tonic in the summer sunshine to the charity and all it does.

    “For the ultimate tea party G&T, we recommend accompanying the gin with a premium elderflower tonic, plenty of ice, fresh or frozen raspberries and a wedge of lime.”

    Latest

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Don't miss

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...