The symbol retailer Budgens recently celebrated its 150th birthday by announcing the launch of its Hero Awards, which aims to give something back to the communities who shop in its 350 stores around the UK.
The Budgens Hero Awards will reward local charities, good causes and heroes with grants to help make lives better in the communities which the stores serve. Each store will be eligible to nominate for a share of the £50,000 fund, and the first Hero Award recipient will be presented with their grant in July 2022.
The announcement of the Hero Awards took place at a gala event for Budgens’ independent retailers at Twickenham Stadium, home of England rugby, where retailers gathered to celebrate the important anniversary.
Supported by key suppliers Accolade, Britvic, Diageo, Heineken, JTI and Nestle Confectionery, the event also rewarded some lucky store owners with a host of must-have prizes donated by each supplier.
From its first store in 1872, Budgens has now grown to over 350 stores nationwide, and its retailers will be further assisted throughout the year with deals, bespoke POS, goody boxes, and enhanced digital platforms and social media.
“While we are immensely proud to be 150 years old and the credit must be given to our independent Budgens retailers who remain at the heart of local life,” said Stewart Fenn, Sales Director – Booker Retail Partners.
“It is our pleasure to give something back to the communities that these stores serve with our Hero Awards, and this, combined with continued commitment to choice, price and service for our retailers, will ensure that the next 150 years will be just as successful as the first.”
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