- Heritage brand design re-fresh lights up category
- Partnership with BBQ maestro chef Chris Mackett
- Packs come with exclusive recipes and social media features
Heritage matches brand, Bryant & May, has unveiled a brand new look across its full range, in a move set to light up sales in the category.
Rolling out on packs from September, the popular household brand will see a refresh on both its logo and pack design, focusing on clearer, more contemporary colours and messaging, with unmissable on-shelf appeal.
To coincide with the redesign, the brand has also announced a new on pack brand ambassador, chef Chris Mackett, former development chef to Tom Kerridge.
The partnership, which consists of 12 exclusive on-pack recipes with social and media activation, will highlight seasonal usage occasions and allow retailers to tap into extra category growth with eye-catching packs and delicious, easy-to-follow recipes.
Gavin Anderson, Sales & Marketing Director at Republic Technologies UK, said: “We’re excited to relaunch Bryant & May with a stronger and bolder look, aligned with the product and its brand purpose.
“Chris is the perfect ‘match’ for this partnership, as his style represents everything Bryant & May is. With years of experience in the kitchen and the former Development Chef to Tom Kerridge, his expertise and flair for BBQ food and open-flame cooking aligns to our brand that’s built on fire, flavour and a love of the outdoors.
Chris Mackett strikes up
“Bryant & May is a trusted brand, loved in many households for generations and a must stock product for retailers. We’re seeing many more shoppers getting enthusiastic about outdoor cooking, especially in the summer months, and Bryant & May Matches are the ideal companion.
“Together with the rebrand and partnership with Chris, we’re sparking a new era of outdoor cooking excellence that retailers can benefit from.”
“Memories of camping growing up and eating meals cooked on the open fire are the biggest inspiration for me in the kitchen," said Mackett. "My culinary development work has always been driven by a desire to reach that unique depth of flavour that outdoor cooking gets every time. Partnering with Bryant & May was a no brainer for me. It’s a natural and authentic fit for someone who lives and breathes open flame cooking and is already going through a very steady supply of safety matches!
“The recipes that I’ve created cover every occasion, whether it’s a quick and comforting brekkie, a scene stealing side dish, or a show stopping garden party platter. I’m so proud of all 12 dishes and can’t wait to see them brought to life on Bryant & May packs very soon.”