Brothers Cider has announced it is expanding its range of ciders with the addition of two new flavours, Pink Grapefruit and Honeycomb. As 81 per cent of cider drinkers and consumers from gen Z and millennial demographics like to experiment and look for unique and unusual flavours, these latest innovations will allow retailers to cater to the demand. As part of this strategy, Brothers is also bringing back its Cloudy Lemon variant.
Brothers’ Pink Grapefruit delivers a sweet citrus edge with a zesty burst of flavour, and Honeycomb provides a mix of honey flavours with subtle sweetness.
These latest innovations are joined by the return of the industry-first Lemon cider – Brothers’ Cloudy Lemon. A blend of sweet and sharp lemon flavours, perfect for summer. All of these new additions to the Brothers range are gluten-free, vegan-friendly and at 4 per cent ABV.
The new variants to the Brothers range follow a successful year for the brand in 2020 – as it continues to be the fastest growing premium mainstream fruit cider brand. Leading SKU’s Toffee Apple and Rhubarb and Custard experienced significant growth, with Toffee Apple up 20 per cent and Rhubarb & Custard up 34 per cent Internationally the brand is also going from strength-to-strength, with presence in over 20 markets and set to launch in Canada, following strong performances in China, Thailand and Europe.
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