Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Broadland Drinks adds alcohol-free to Three Mills range

Broadland Drinks adds alcohol-free to Three Mills range
Andy Marino
By Andy MarinoJan 30, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
See Full Bio
Follow:

Award-winning wine and drinks producer Broadland Drinks is adding three non-alcoholic SKUs to Three Mills, the UK’s number one most-shopped British Wine brand. Initially launching with a Fruity and Zesty White, a Light and Fruity Rosé and a Juicy and Smooth Red, the new bottles are on shelves now.

White 0

“Whilst it is younger consumers who are most likely to not drink alcohol, almost 40 per cent of regular wine drinkers are actively moderating their consumption and seeking a great-tasting alternative,” said Nicola Cannon, Senior Brand Manager. “Caffeine and other soft drinks are not designed to target the same need state as alcohol; there’s very little choice for consumers looking for a great tasting wine alternative.”

Blended with 100 per cent natural botanical flavours for a fruity, refreshing finish, Three Mills zero per cent is vegan, gluten-free and less than 40 calories per serving. Developed at Broadland Drinks’ Norfolk winery and encompassing over 50 years of winemaking tradition, the wine-style flavour profiles and added mouthfeel to imitate alcohol offer the growing number of alcohol reducers a credible alternative from a much-loved brand.

With UK branded alcohol-free wine worth £32 million pa and growing four per cent YoY, consumers’ taste for no-and-low wine alternatives shows no sign of abating. “Compare the growth of alcohol-free wine with the minus eight per cent YoY decline of total still wine and it becomes apparent how retailers can modify range to increase choice and optimize sales,” added Cannon.

broadland drinksnicola cannonthree mills

Related News