BrewDog and refillable deodorant brand Fussy have joined forces to create the beer-inspired deodorant the world never knew it needed – or as some are dubbing it: the world’s first “beer-odorant”.
Giving pits the proper hair of the dog treatment, the new beer-scented roll-on brings notes of a delicious pint of Punk IPA, leaving a bold, hoppy and tropical scent on planet-first punks.
The product combines Fussy’s natural ingredients and plastic-free compostable refills, with Punk IPA’s planet positive, carbon negative certified credentials. Plus, it’s vegan and made cruelty-free.
Released just before Father’s Day, earn serious brownie points by treating Dad to the ultimate one-two combo by pairing it with a proper pint of Punk IPA. Beer like you’ve never had. Deodorant like you’ve never smelled. Roll on the future.
“This has been a real fun one,” said BrewDog’s Chief Marketing Officer Lauren Carrol. “For years, people have been in turmoil over what to buy Dad on his special day – shall I get him smellies? Shall we just treat him to his favourite tipple? I say, why not do both.
“It’s insane how amazing the tropical aroma is that comes from our first ever beer-odorant – it smells just like the real thing! But please smell responsibly.”
Rachel Vasdekys from Fussy comments, “When we first brewed up with the idea of creating this very special beer-odorant, BrewDog were the obvious choice to begin this journey with – we just had to get them involved.
“A planet saving deodorant and a planet saving beer joining forces to bring you the deodorant the world never knew it needed. I just can’t believe no one has thought of it before!”
BrewDog and Fussy’s world-first beer-odorant can be purchased on both the BrewDog and Fussy website, whilst stock lasts.
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
