Wholesaler Brakes has announced that it is holding prices on 1,850 own brand frozen and ambient products until October.
With food inflation running at record highs, the leading foodservice wholesaler said the price holds will provide food businesses with some certainty in the coming months.
“From tuna to tinned tomatoes and cookies to chips, we’re holding 1,850 prices across popular Brakes frozen and ambient products,” Paul Nieduszynski, chief commercial officer for Sysco in GB, said.
“It’s been difficult for operators to plan with inflation and input costs reaching record highs over the past year, so we’ve taken the decision to hold prices and provide some certainty and peace of mind over the coming months.”
The announcement is the latest in a series of initiatives that Brakes has launched to try to support customers through the current cost of living crisis. Previously, the business reintroduced its Help for Hospitality initiative over the summer 2022, followed by 10% cashback in the run-up to Christmas, before launching its new personalised rewards programme in January this year.
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