Wholesale giant Booker is set to inspire independent retailers this spring with the launch of its Spring 2026 New Product Development (NPD) Guide, debuting at the Booker Retail Trade Show at Sandown Racecourse on 5 March, followed by Doncaster Racecourse on 12 March.
Featuring over 130 new lines, including 16 Booker Group exclusives and nine first -to-market products, the Spring guide is designed to help retailers embrace the new season, refresh their ranges for warmer weather , drive footfall and capitalise on seasonal trends as shopper demand shifts towards lighter flavours, on -the - go options and exciting new innovations.
As the UK’s largest food and drink wholesaler, Booker continues to champion independent retail by providing access to exclusive products, market -first launches and trusted brands.
The Spring NPD Guide brings together standout innovation across Alcohol, Impulse, Grocery, Fres h and Frozen, giving retailers the tools to differentiate and grow sales throughout the season.
Colm Johnson, Retail Managing Director at Booker, said:“Our Spring 2026 NPD Guide is packed with innovation, exclusivity and first -to-market launches to help retailers refresh their ranges and make the most of seasonal opportunities.
"With over 130 new lines, 16 group exclusives and nine market -first products, we’re giving our customers even more ways to stand out, drive footfall and meet evolving shopper trends as consumer habits shift with the arrival of spring and warmer weather.“
The Retail Trade Shows are always a highlight in our calendar, and we’re excited to bring the Spring guide to life at Sandown and Doncaster.
It’s a fantastic opportunity for retailers to discover new products, unlock exclusive deals and connect with our t eams and supplier partners in person.”