Booker continues to improve choice, price, service for retailers

UK’s leading food and drink wholesaler Booker continues to focus on improving choice, price and service for all the retailers, that they are proud to serve.

The new retail distribution centre in Fareham has not only increased capacity but for the first time it will create the opportunity for shared delivered network, allowing Premier, Londis, Budgens, Shop Local and national account customers to be delivered from a shared delivered hub.

As part of this, Booker has improved choice with the ranges it has to offer, through own label, branded products, and an increase in choice on fresh and frozen products with over 100 new products available. Booker is ensuring they offer a convenience range that covers all need states, having great breadth and depth covering a Good, Better and Best approach for shoppers, as well as, different pack sizes to help retailers.

An example of the work involved, and the approach taken is with tuna, the previous range contained 16 different SKUs involving duplication. The new range has seen a removal of a small number of SKUs, ensuring it will benefit the retailers, with offering over 30 per cent margin on all SKUs but also offering everyday value to shoppers seeing price reductions of over £1 on a number of products.

Booker business centres will continue to stock the best sellers and ranges to help customers maximise sales. Booker have removed duplications and reduced space given to declining categories such as, Ales, as the category is forecast to decline 10 per cent YOY and increase space to categories in growth such as, World Beer’s, which are predicted to grow 25 per cent share of market and RTD forecast to grow 63 per cent by 2027.

Booker will also continue to support Forecourt customers especially in the areas that are the most important to them with over 800 non price mark packed products readily available, with over 400 confectionery, over 320 soft drinks and over 130 crisps and snack lines.

In addition, across the BRP Network, Premier, Family Shopper and Shop Local customers serviced via Fareham will get access to 35 per cent more range. Bookers new ranges have focused on using market insight, customer feedback and driving the best of both ranges across Booker and BRP to ensure they offer the best optimal convenience range to customers to allow them to maximise sales and take advantage of new market trends.

Colm Johnson, Managing Director – Retail said, “Firstly, I would like to thank all our customers for their continued support, the changes we are making will only benefit the customers as well as the shoppers. We will always ensure as a business, we continue to improve choice, price, and service for many years to come. The ranges we have, offer
customers breath as well as quality allowing them to grow as a business and gain sales on leading market trends.”