Bisto is bringing a spicy twist to the gravy aisle with the launch of its new Peri-Peri Gravy Granules — a flavour innovation designed to meet growing demand for convenient, flavour-packed meal accompaniments inspired by takeaway favourites.
Premier Foods, which owns the Bisto brand, said the launch aims to broaden gravy’s role beyond the traditional Sunday roast and drive relevance among younger consumers. The fiery new SKU has landed in Asda stores this month, with wider rollout expected in the autumn.
The NPD comes as sales of takeaway-style chicken meals have grown 8 per cent over the past three years, according to Kantar data, but just 1.5 per cent of these meals currently feature gravy or pour-over sauces – highlighting an untapped opportunity for growth.
“Gravy is no longer just for Sundays, with gravy and condiments now featuring in more everyday meals,” said Mark Alldred, Marketing Director of Flavours and Seasonings at Premier Foods.
“By launching our new Peri-Peri Gravy Granules we’re helping retailers to make the most of this new growth opportunity, by making it easy for shoppers to bring their favourite restaurant-inspired flavours into their homes and spice up a broad range of meals.
“We recognise there is also a real opportunity to engage a younger audience here, and with on-trend innovations like this, we’re aiming to bring new shoppers into the aisle.”
Designed for versatility and speed, the granules dissolve quickly in boiling water, allowing shoppers to recreate a spicy, restaurant-style gravy in minutes. Premier Foods said the product opens the door to even more occasions, reinforcing Bisto’s commitment to driving growth within the category.
“Bisto’s ongoing commitment to flavour innovation has successfully unlocked, fresh opportunities in the market as it champions gravy’s role in wider occasions outside of the traditional roast, and we have similar ambitions for our new Peri-Peri flavour,” Alldred added.
The launch will be supported by a social media and influencer-led campaign, including product sampling, to drive awareness and trial.