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    Bira launches Love Your High Street Week to support retailers in run up to Christmas

    (HOLLIE ADAMS/AFP via Getty Images)

    BIRA, which works with over 6,000 independent businesses of all sizes across the UK, will be running its campaign, called Love Your High Street Week later this month, and is urging all shops, businesses and communities to throw their support behind it.

    Taking place between Monday, November 13 and Sunday, November 19, the event has been designed to shine a spotlight on the diversity and rich offerings found on the high street and within our local communities, which serve as a backbone to the UK.

    “This event is about rallying support for our high streets during what has been a challenging period for them all, and within the Golden Quarter of shopping as we reach the festive period,” said Andrew Goodacre, CEO of Bira.

    “We invite every shop to take part in this celebration, encouraging shoppers to show their support for the local businesses that form the heartbeat of our communities. It’s easy to take part, and we have a host of collateral such as window posters, social media assets and website banners for businesses to use for free. It’s all about celebrating the spirit of local entrepreneurship and getting our consumers engaged with their shops, our incredible independents who work so hard to bring variety and life to the high street on a daily basis.”

    For more details about the event, and to download assets, visit this link or follow the #LoveYourHighStreetWeek hashtag on social media.

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