Organic food supplier Biona has announced the launch of a new organic Thai Red Curry Paste, which is available to retailers from January onwards, with an RRP of £3.39.
This new medium-hot Thai Red Curry Paste brings the authentic flavours of Thailand to the UK kitchen, crafted with a traditional recipe for a bold and vibrant taste, featuring high-quality, organic ingredients, including chilli, garlic, ginger and lemongrass. Unlike many curry pastes on the market that contain shrimp, Biona’s recipe is also fully vegan, making it a versatile choice for a variety of diets. The recipe also replaces sugar with agave syrup, which will suit those consumers looking for healthier options.
According to Mintel’s 2024 World Cuisines report, over half (54 per cent) of British consumers say they’re cooking from scratch more than they used to. South-east Asian cooking sauces in particular are in strong growth, surging in both value (by 28.4 per cent) and volume (up 11.9 per cent), to cement themselves as the current fastest-growing cooking sauce type.
“We’re pleased to launch this new Thai Red Curry cooking paste as it is well aligned to meet growing consumer demand for scratch cooking and vibrant flavours from further afield," said Carmen Ferguson, Brand Manager at Biona’s parent company Windmill Organics. "We know consumers are increasingly looking for high-quality organic versions of their usual store cupboard ingredients so this latest launch should really hit the spot.”
