Bestway looks to recruit more retailers to its symbol brands with new campaign

Bestway Wholesale has announced the launch of a new campaign to attract and recruit retailers to its portfolio of symbol brands.

The company noted that the current Costcutter Supermarkets Group (CSG) and Bestway Retail integration, bringing together years of knowledge, experience and talent, offers a market leading proposition to entrepreneurial retailers that includes unparalleled opportunity and best-in-class service support, product range and rebates.

“There is real opportunity for retailers here, and we believe we offer the most powerful and attractive proposition in the sector” Mike Hollis, Bestway Retail director, said.

“Retailers that join our Bestway family now have a compelling choice as to the symbol or retail proposition that best meets their needs, skills, and aspirations. We know that ‘one size does not fit all’ and that’s why each of our symbols offer something different within our estate portfolio.”

Hollis added that retailers can now enjoy a first-rate offer and support package across the group with benefits of scale, investment and high margin opportunity for them to successfully build their businesses.

“We’re excited to be showcasing our offer and reaching out to retailers with the launch of this new recruitment campaign that clearly sets out the benefits of our core brands and our combined proposition,” he said.

Bestway Wholesale has last week announced that CSG retailers and Best-one retailers will all have the added benefit of access to Bestway and Batleys cash & carry depot network with immediate effect.

“Not least, we have a history of investing in our retailers through individual development plans to accelerate retailer growth – plans which have been proven time and time again to drive sales uplift, and this comes alongside an increasing focus by our marketing teams in driving consumer awareness and brand recognition to deliver trust and confidence in our core brands,” Hollis added.

Dawood Pervez, Bestway Wholesale’s managing director, noted that the company has increasingly become the champion of the independent retailer, giving retailers a collective and powerful voice across the sector.

“The independent market is our heartland and our ambition is to grow with our retailers, as a partnership based on trust and respect, in a way that will ensure we can provide even more benefit to our retailers in the years’ ahead.  Our partners can be assured that we are putting their needs first and we are not being distracted by a need to service big box retail stores,” he said.

Pervez said the teams have been working tirelessly to unlock the benefits of combined scale and expertise, pointing out the cash & carry depot access and rebate rewards on those purchases as an evidence of this.

“Bringing together the immensely talented teams across CSG and Bestway under Mike Hollis’ leadership, has helped us to create a first-rate offer that is unbeatable for all independent retailers in our group,” he said.

“We always offer a unique proposition within the market place, offering independent retailers the right option for them within our family of businesses. There is no better time for us to go the market with an ambitious recruitment campaign offering immense opportunity based on a 45-year heritage and proven success.

“Whilst market conditions are changing – out of change comes opportunity and we are right at the forefront of investment, adapting to changing consumer behaviours and tracking trends and developing online platforms to support our retailers, whilst increasing consumer recognition of our leading symbols.”

Bestway Retail brands include Best-one, Costcutter, Bargain Booze, Mace, Supershop, Wine Rack, Tippl, Central Convenience, Select Convenience and Xtra Club.

Bestway’s symbol, franchise, and company store retail estate incorporates more than 3,795 stores in the UK, including 2,682 fascia and 195 company owned.