Bestway invests £3m into market leading deals, BOGOF offers

Bestway Wholesale has announced that it is offering its customers market leading wholesale deals and Buy One Get One Free Offers (BOGOF) as part of a £3million ‘Thank you’ and Christmas investment into price, promotions and local support.

As the UK’s largest independent food and drink wholesaler, Bestway is leading the way with incredible price drops and unmissable deals for its customers, all designed to help them grow their business and make more profit.

The customer ‘Thank You’ campaign, which has been a tradition for the Bestway’ business for over 10 years, rewards customers for their continued loyalty and has been high profile in depots and across online activation for all retail customers. Starting on 12 January – the campaign is running for a three-week period, (a week longer than seen in previous years) in order for retailers to benefit from the amazing deals, for longer.

With all the pzazz and glamour of a Hollywood’ opening night, customers are welcomed through a ‘Thank You’ archway before taking to a red-carpet walkway that leads to an exciting shopping experience.

They are then being presented with phenomenal value on ten amazing BOGOF offers across many top brands and key football drivers as well as over 50 unmissable deals each week. These BOGOF deals are a first for Bestway and have been entirely funded by the progressive wholesaler.

Not only do customers get to enjoy special theatre in depot, but they also experience fantastic further savings and the opportunity to purchase top-selling brands at extraordinary prices.

Bestway Wholesale Managing Director, Dawood Pervez, said, “This is a major investment for us at Bestway, and it reflects our ethos that the customer always comes first.

“We know that retailers have been affected by economic volatility and that January is historically a very difficult month. Our aim is to provide outstanding value offers that deliver relevant support to drive the best possible start to 2024. Whilst also thanking customers for their loyalty during 2023.

“We are leading the way in offering our customers these remarkable prices in order to help them make better margins and ultimately, enable them to grow their business.”

As part of the campaign, Bestway hosted a ‘Thank You’ Awards Ceremony and Lunch at the company’s Head Office at Park Royal to recognise the outstanding contribution and excellence that suppliers have made over the past year working in partnership with Bestway’s trading teams.

Here, the talented individuals and rising stars working in the industry who have gone ‘above and beyond’ the call of duty to excel in their roles working with Bestway over the past year were called out and recognised. This reflects the successful collaborations that have been evidenced in new and extraordinary ways.

The Awards Lunch presented the perfect opportunity for both Dawood Pervez, and Kenton Burchell, Group Trading Director to share their appreciation with key suppliers for their continued support, whilst giving them a glimpse at the latest insight on Bestway’s vision and strategy. 

The talented winners in each Award category were announced as follows:

Key Account Manager of the Year: Debra Smethurst (AG Barr)

Special Achievers Award: Jason Stocker (Nestle Grocery)

Marketing Professional of the Year: Sydney Bron (Redbull)

Newcomer of the Year: Chris Kingshott (AB InBev)

Data and Insight Star of the Year: Jim Stanley (Imperial Tobacco)

Digital Innovator of the Year: Harry Harrison (CCEP)

Supply Manager of the Year: Carl Levery (CCEP)

Highly Commended Awards:

Key Account Manager of the Year: Andrew Ravenscroft (Diageo)

Special Achievers Award: Robert Craven (Premier Foods)

Newcomer of the Year: Sonya Owen (CCEP)

Supply Manager of the Year: Crispin Newborough (KP Snacks)

Speaking of the enormous contribution that suppliers have made to the business over the past year, Kenton Burchell, Group Trading Director at Bestway Wholesale, concluded:

“Our supplier ‘Thank You’ Lunch and Awards has been a truly memorable and important way to start the year.

“It gave me great pleasure to pay tribute to individuals who have more than exceeded our expectations with their dedication, commitment, and incredible contribution to Bestway.  

“What has really shone through is the overwhelming determination to work collaboratively with Bestway, which in turn has led to successful outcomes. Together we are ‘one team’, 

“We’re really proud of the winners as they have all worked incredibly hard, trying new things for the first time, and working even harder than last year. Together, we have achieved something quite special.

“Successful businesses are built with great talent, and this makes working together much more rewarding and enjoyable for everyone – and importantly helps us deliver real value to our customers and to the end consumer. 

“The words ‘thank you’ are not used often enough in all our day to day lives – but we do mean it and would like to extend a very sincere thank you to all involved!”