More

    Bell’s rings in new look in time for Christmas

    Diageo has announced a new look and feel ahead of the festive season for the UK’s second biggest blended scotch whisky , Bell’s Original Whisky. The new bottle has been launched with a £1M media investment behind the brand’s first TV commercial in six years.

    The new packaging for Bell’s Original (ABV 40 per cent) will be rolled out across all major grocers and wholesalers this December, in 70cl and 1L formats. The refreshed bottle features founder, Arthur Bell, showcasing the brand’s heritage in a contemporary way to maintain its identity and stand out on shelf.

    “We have always followed Arthur Bell’s own advice that a good quality whisky can speak for itself,” said George Harper, Whisky Specialist at Diageo. “Whilst Bell’s has been a firm favourite of the nation for years, this year we are excited to have it stand proud in home bars with its brand new look.”

    The Christmas advertisement, which runs across TV and radio broadcast as well as social media until the 31st of December, aims to reignite the nation’s love for Bell’s Original. Featuring doorbell chimes ringing out to the tune of Scottish poem, Auld Lang Syne by Robert Burns, the message is to “Drop by for a Bell’s” this festive season.

    For many years, Bell’s has been crafted for the enjoyment of those who appreciate the taste and expertise of a blended scotch. The brand has evolved and introduced an improved taste for Bell’s Original, aimed at Bell’s drinkers old and new. Best enjoyed neat or over ice, the liquid offers a smooth taste with a smoky finish for those who don’t want to compromise on quality.

    Violeta Andreeva, Marketing Director of Whisky, said: “While we wanted to update the look of the bottle, we had to stay true to its heritage and constantly asked ourselves what Arthur Bell would have done. Keeping in line with its traditional roots led us to the new campaign idea – drop by for a Bell’s with loved ones and enjoy a special dram together this Christmas.”

    Latest

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Don't miss

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...