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Fave Belgian beer Chouffe Cherry Goes 0.0%

Chouffe Cherry 0.0 alcohol free beer

Chouffe Cherry Launches 0.0% Alcohol-Free Beer

Image: Brasserie Chouffe

Belgian beer brand Chouffe has announced that its popular Chouffe Cherry is going 0.0% joining La Chouffe 0.0%. It’s the first time the brand has brought its iconic cherry beer into the alcohol-free space, alongside upgrading La Chouffe Alcohol Free from 0.4% to a true 0.0%.

With No & Low continuing to outperform in retail – and shoppers increasingly looking for premium, flavour-led options - this is a strong example of a proven world beer brand unlocking new occasions in the fixture. Chouffe Cherry already performs exceptionally within world and speciality beer (+70 per cent growth in 2025 vs 2024), so bringing that recognisable flavour into 0.0% creates a clear opportunity to drive incremental sales and broaden appeal.

Chouffe Cherry 0.0% is rolling out over the coming months.