Neitiv, a premium lager brand, has launched the Red Dot Project, an initiative to combat period poverty, to celebrate the International Women’s Day.
As part of the campaign, the brand will provide free period products across the nation and then in all locations where the brand’s premium range of Coconut Flower beer is available to buy.
“This International Women’s Day we are celebrating Neitiv turning one by launching our Red Dot Project which aims to combat period poverty,” Vaani VetriKo, co-founder of Neitiv commented.
“We chose to contribute to abolishing period poverty because as a brand we want to empower all people and we recognise the importance of brands using their position to contribute to effecting positive change.”
The project will be partly funded by sales of the beer range and eventually rolled out to all countries where the premium lager is stocked. The brand added that it will implement the project in villages in India and Vietnam where some of their producers are based.
“We also have plans to increase female visibility in the craft beer industry further down the line through training and employment,” VetriKo added.
The brand noted that, in the UK alone, a staggering one million young people during the pandemic struggled to afford or have access to period products. Through the Red Dot Project, individuals will be able to visit the Neitiv website, input their details, and have period products posted to them free of charge. The products will be eco-friendly and biodegradable.
The lager beer range is available to buy at neitiv.uk in packs of eight (RRP £34.40), or a Discovery Pack/Gift Set which includes one of each variant, a Coconut Shell Candle, a Coconut Shell Cup/Mandala Coaster/Bamboo Straw and a free Mandala Mindfulness Colouring Card with a meditation guide (starting at RRP £27.90).
