More

    Bebeto Fizzy Whizzy Weenie Worms PMP set to supercharge summer sour sales

    Bebeto the leading confectionery challenger brand, is introducing an super sour NPD this summer which is set to send super sour sales soaring. New Fizzy Whizzy Weenie Worms are deliciously sour fizzy sweets which contain three exciting flavours in every 150g sharing pack: Apple & Lemon, Strawberry & Orange, and Blackcurrant & Raspberry.

    The new sweets are made with real fruit juice, using only natural colours and Halal certified.

    Fizzy Whizzy Weenie Worms are available in £1 PMP and standard packs making them extremely competitively priced and well positioned to capitalise on the sour trend. These affordable sweets are perfect for treating and gifting this summer time as well as driving all-year-round sales.

    “New Fizzy Whizzy Weenie Worms are poised to become a summer sensation, tapping into a booming sour confectionery market,” said Phil Hulme, Commercial Director at Kervan Gida UK. “Stocking up early guarantees an extended selling period, with their £1 price point capitalising on a +49 per cent year-on-year demand.”

    He continues: “Offering a unique twist to traditional summer treats, these 150g sharing bags of Weenie Worms are perfect for impulse purchases, displayed on hanging bag fixtures or as part of summer displays. Expect shoppers to buy for self-treating and sharing, creating additional excitement for shoppers in-store this summer.”

    Each shelf ready case contains 10 bags, making them an ideal addition to convenience retailers’ confectionery offerings this summer time.

    Available now from leading wholesalers and cash and carries including: Bestway, Dhamecha, A G Parfett & Sons Ltd, James Hall & Company Limited.

    Latest

    ‘Most Brits use loyalty schemes’

    Most Brits (91 per cent) are now actively involved...

    ‘A third of shoppers have witnessed shoplifting’

    A third of UK consumers has witnessed an instance...

    Vapes and smoking cessation drug Champix show comparable effectiveness, study finds

    A groundbreaking study has revealed that nicotine-containing electronic cigarettes...

    Green cleaning brand Bio-D hits major milestone

    Green cleaning company Bio-D has helped consumers return more than 10,000...

    Don't miss

    ‘Most Brits use loyalty schemes’

    Most Brits (91 per cent) are now actively involved...

    ‘A third of shoppers have witnessed shoplifting’

    A third of UK consumers has witnessed an instance...

    Vapes and smoking cessation drug Champix show comparable effectiveness, study finds

    A groundbreaking study has revealed that nicotine-containing electronic cigarettes...

    Green cleaning brand Bio-D hits major milestone

    Green cleaning company Bio-D has helped consumers return more than 10,000...

    Radnor Hills chief William Watkins elected new president of British Soft Drinks Association

    Radnor Hills founder and chief executive William Watkins has...

    Green cleaning brand Bio-D hits major milestone

    Green cleaning company Bio-D has helped consumers return more than 10,000 of its 20 litre refill containers as a result of its initiative to further reduce...

    Robinsons goes bigger than ever with The Hundred partnership to drive summer sales

    Robinsons is kicking off its third year as The Hundred’s Official Soft Drinks Partner with a campaign set to see both shoppers and retailers...

    VK launches new flavour after crowdsourced campaign 

    RTD brand VK has announced the launch of Apple & Blackcurrant as the latest flavour to join the VK portfolio, following a successful crowdsourced...