One of the leading kids fruit snacking brand BEAR is adding a fruity new flavour to its bestselling yoyos range, with the launch of NEW BEAR Tropical yoyos.
The demand-driven real fruit combination is set to bring even more variety to the category, just in time for the summer holidays and ahead of the back to school season. The new Tropical launch brings a blend of delicious mango, pineapple and passionfruit to BEAR’s popular yoyo rolls. Perfect for cubs aged 4-10 years old looking for new exciting flavours, the innovation doesn’t just taste great, but also provides 1 of your 5 a day and is high in fibre.
Landing on supermarket shelves from July, BEAR Tropical yoyos will help retailers excite existing fans and attract new shoppers looking for variety in the fruit snacking fixture. And, as with the rest of the yoyos range, each pack contains a popular collectable BEAR card to drive even more interest.
“Our BEAR yoyos portfolio is our bestselling range, thanks to their moreish texture which kids love to peel apart, flavour punch and collectable cards,” says Jo Agnew, Marketing Director at Urban Fresh Foods Ltd. “It’s no secret that kids can get bored easily, so launching new flavours gives parents lots of tasty options to choose from, expanding little taste buds and keeping them interested in fruit.
“A real taste of summer, tropical flavours are absolutely booming across other grocery sectors, and in our research almost half of parents said they’re likely to purchase tropical flavour snacks2. Given we’re the number one in Kids Fruit Snacking, it was only right for BEAR to be the first brand to bring it to the category.”