Bazooka Candy Brands is expanding its Juicy Drop range with the launch of Juicy Drop Chew Dipperz, a new interactive confectionery format combining seven fruit-flavoured chew sticks with a resealable vial of Juicy Drop's signature sour dipping gel.
Launching in the UK from Sept 21 with an RRP of £1.49, Juicy Drop Chew Dipperz will be available in Raspberry and Strawberry flavours. The new format allows consumers to dip, customise and enjoy each chew their own way, bringing the interactive experience behind the successful Dipperz range to the chew category for the first time.
The launch follows significant growth of the Juicy Drop brand in the UK, now the country's #1 kids' sugar confectionery brand by value, with the portfolio delivering £14+ million in annual retail sales.
“The success of Gummy Dipperz has shown us that consumers love having the freedom to customise their confectionery experience,” said Amelia Fever, Juicy Drop Brand Manager.
“The combination of a great-tasting sweet and our signature sour gel gives people a fun and interactive way to enjoy the product, and Chew Dipperz takes that successful formula into the chew category for the first time. We see this as an exciting next step for both the Dipperz platform and the wider Juicy Drop brand.”
Each 65g pack of Juicy Drop Chew Dipperz contains seven individually wrapped chew sticks, presented in a convenient cardboard wallet, alongside a removable and resealable vial of sour dipping gel.
Consumers can choose how much sour gel to add to each chew, creating a customisable sweet-and-sour experience. The individually wrapped format and resealable gel vial also make the product suitable for enjoying over multiple occasions and on the go.
Available in two fruity flavours — Raspberry and Strawberry — Juicy Drop Chew Dipperz is fully vegan and Halal certified.
The launch represents the latest innovation from Juicy Drop as the brand continues to build on its position as a leading name in kids' confectionery, combining bold flavours with interactive formats designed to make confectionery more engaging.
Juicy Drop Chew Dipperz will be available from 21st September, with an RRP of £1.49.