More

    BAT makes move on US heated tobacco market

    Attendees try British American Tobacco's new tobacco heating system device 'glo' after a news conference in Tokyo, Japan, November 8, 2016. REUTERS/Kim Kyung-Hoon/File Photo

    British American Tobacco (BAT) submitted an application to make certain health claims about its Glo Hyper Pro device in the US in December, its first clear move to bring the alternative smoking product to the key market.

    BAT had applied to market the product in the US in 2021. But since then it has been unclear whether it planned to market the product in the United States.

    BAT chief executive Tadeu Marroco told journalists on Thursday the company had submitted a modified risk tobacco product (MRTP) application to the US Food and Drug Administration in December.

    The move suggests the company is considering launching heated tobacco products in the world’s biggest market for smoking alternatives.

    If granted, it would allow BAT to make certain health claims about the product in its US marketing, such as that it is lower risk or reduces exposure to harmful chemicals compared with smoking.

    It follows pressure on the company to better compete in heated tobacco, where its rival Philip Morris International (PMI) has taken some 70 per cent of the market.

    PMI plans to launch its IQOS heated tobacco device in the US this year.

    Heated tobacco devices heat up packages of ground up tobacco but do not burn them in an attempt to avoid the harmful chemicals produced by the combustion of traditional smoking products.

    Latest

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a...

    Mohsin Issa denies rift with brother Zuber, says soon to hand over Asda leadership

    By Bill Jacobs, Local Democracy Reporting Service Mohsin Issa, the...

    Sainsbury’s to cut 1,500 jobs

    Sainsbury’s has on Thursday announced a restructure that could...

    Don't miss

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a...

    Mohsin Issa denies rift with brother Zuber, says soon to hand over Asda leadership

    By Bill Jacobs, Local Democracy Reporting Service Mohsin Issa, the...

    Sainsbury’s to cut 1,500 jobs

    Sainsbury’s has on Thursday announced a restructure that could...

    Huge sum of vapes stolen in targeted thefts across Glasgow

    A huge sum of vapes have been stolen in...

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable mental health owing to the slow pace of compensation payments, stated a recent report. According to NationalWorld,...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a crackdown on ads for vapes that break our rules, issuing an Enforcement Notice to advertisers...

    Huge sum of vapes stolen in targeted thefts across Glasgow

    A huge sum of vapes have been stolen in targeted attacks across commercial businesses in Glasgow's southside in the past couple of months, stated...