BARRATT Sweet Shop, the UK’s beloved confectionery brand behind generations of iconic sweets, is launching a limited-edition Halloween line-up inspired by the classic Universal Monster, Dracula.
Sinking its teeth into key retail opportunities, the collection combines nostalgic UK favourites with ghoulishly fun flavours to bring families and Halloween partygoers playful scares, bold excitement, and delicious memories.
Available on shelves now, the eye-catching Dracula-themed range introduces two standout offerings- FLUMPS Flumpkins and WHAM Scary Chews.
The brand-new FLUMPS Flumpkins bring an innovative sour vanilla flavour profile to delightfully soft, pumpkin-shaped marshmallows. Meanwhile, WHAM Scary Chews make a bold return in three high-energy, tongue-tingling options- WHAM Original, WHAM Extreme, and WHAM Sour Apple.
Vegan and free from artificial flavours, both treat lines deliver the trusted BARRATT Sweet Shop quality parents rely on, paired with the iconic Dracula branding kids love.
As seasonal Halloween demand continues to propel incremental growth across the competitive sugar confectionery market, the bite-sized range offers a shareable, high-impact solution tailored for trick-or-treat bowls, party spreads, and family celebrations.
Michael Inpong, Chief Marketing Officer at Valeo Foods UK said: “Halloween is all about bold, shareable excitement, and this range delivers exactly that by bringing BARRATT Sweet Shop’s iconic sweet formats to life in a monstrously tasty way.
"From the soft, innovative sour vanilla punch of the new FLUMPS Flumpkins to the intense, tongue-tingling chew of WHAM Scary Chews, we’ve created a genuinely fun, high-flavour experience that brings big personality to the seasonal confectionery aisle.”
With the classic Universal Monster, Dracula, front and centre on every pack, this limited-edition range bridges classic chewy and marshmallow formats with playful, light-hearted Halloween appeal to drive maximum visibility and shopper engagement. Consumers across the UK are encouraged to sink their teeth into these scary treats before they vanish into the night!
FLUMPS Flumpkins will be available in 150g pouches (RRP £1.25), and WHAM Scary Chews will be available in 260g pouches (RRP £2.00) across select retailers nationwide from the end of August 2026.