More

    Ban flavoured vapes, bring tobacco-style controls: WHO

    iStock image

    The World Health Organization (WHO) on Thursday (14) urged governments to treat e-cigarettes similarly to tobacco and ban all flavours, threatening cigarette companies’ bets on smoking alternatives.

    Some researchers, campaigners and governments see e-cigarettes, or vapes, as a key tool in reducing the death and disease caused by smoking. But the UN agency said “urgent measures” were needed to control them.

    Citing studies, it said there was insufficient evidence that vapes helped smokers quit, that they were harmful to health and that they could drive nicotine addiction among non-smokers, especially children and young people. More 13-15 year olds are using vapes than adults in all WHO regions helped by aggressive marketing, it continued.

    “Kids are being recruited and trapped at an early age to use e-cigarettes and may get hooked to nicotine,” said Tedros Adhanom Ghebreyesus, WHO Director-General, urging countries to implement strict measures.

    The WHO called for changes, including bans on all flavouring agents like menthol, and the application of tobacco control measures to vapes. Those include high taxes and bans on use in public places.

    The WHO has no authority over national regulations, and only provides guidance. But its recommendations are often adopted voluntarily. The WHO and some other anti-tobacco organisations are pushing for stricter regulations on newer nicotine products, taking aim at the alternatives on which some cigarette giants like Philip Morris International PM.N and British American Tobacco BATS.L are basing their future strategies.

    Major tobacco companies are hoping to build new revenue streams from cigarette alternatives as ever-stricter rules and falling smoking rates squeeze their traditional businesses in some markets.

    The industry says vapes pose significantly lower health risks than tobacco and can help reduce its harms, with some flavours and lower prices important to encouraging smokers to switch – a position shared by some tobacco control advocates.

    The WHO said vapes generate substances, some of which are known to cause cancer, and pose risks to heart and lung health. They can also harm brain development in young people, it said, citing studies.

    Latest

    nākd. unveils Fruit & Fibre bars for functional snacking

    nākd. is expanding its portfolio of healthier snacks with...

    Funkin feeds Gen-Z nostalgia with Blue Raspberry Martini

    Cocktail brand and creator of the Nitro Passion Fruit...

    Major marketing campaign for Nature Valley targets ‘happily hectic’ lifestyles

    Cereal bar brand Nature Valley is bounding onto screens...

    Post Office IT scandal: Alan Bates sees ‘no end’

    Post Office is a "dead duck" and should be...

    Don't miss

    nākd. unveils Fruit & Fibre bars for functional snacking

    nākd. is expanding its portfolio of healthier snacks with...

    Funkin feeds Gen-Z nostalgia with Blue Raspberry Martini

    Cocktail brand and creator of the Nitro Passion Fruit...

    Major marketing campaign for Nature Valley targets ‘happily hectic’ lifestyles

    Cereal bar brand Nature Valley is bounding onto screens...

    Post Office IT scandal: Alan Bates sees ‘no end’

    Post Office is a "dead duck" and should be...

    Hancocks offers Thursday flash deals in all depots

    Leading confectionery wholesaler Hancocks has started offering weekly flash...

    Post Office IT scandal: Alan Bates sees ‘no end’

    Post Office is a "dead duck" and should be sold to Amazon for "£1", Post Office IT scandal victim Alan Bates told MPs today...

    Sugro UK welcomes new member

    Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, announced the expansion of its membership with the addition of...

    Wholesale body raises concern over government contract award

    Federation of Wholesale Distributors (FWD) has expressed concern over the £100 million government contract awarded to Entegra (owned by Sodexo) and how it will...