Aviko is helping convenience retailers reinvigorate their frozen range with the timely launch of three new potato skus, as chips (53 per cent) and wedges (40 per cent) are named the two most popular frozen products consumers buy in supermarkets by Dutch researcher Glocalities.
The extended range from Aviko, one of the world’s biggest manufacturers of chips and added-value potato products, will help to ensure retailers are equipped to capitalize on this growing consumer while restaurant dining is restricted.
The New Super Crunch Julienne Fries are thin cut and extra crispy, offering shoppers fast food to cook at home, and retailers excellent margins. The gluten-free and vegetarian-friendly frozen fries are available now via DWF, Consort, Quayside and JB Foods. Case size of 10 x 750g. RRP £1.69
The New Bistro Garlic and Herb Wedges are crispy on the outside, fluffy on the inside and lightly seasoned with a special blend of herbs and spices. Ideal for the Big Night In occasion, they are also gluten-free and vegetarian. Available now via JB Foods. Case size of 12 x 600g. RRP £1.39.
Offering shoppers a natural rustic mash made with only 5 ingredients; potatoes, milk, butter, salt and pepper, New Aviko Mashed Potato meets the consumer trend for simpler, more wholesome products. Gluten-free and vegetarian friendly again, Aviko Mashed Potato is available via Heron Foods from Jan 2021 for a limited time only. Case size of 16 x 700g. RRP £1.49.
“At a time when eating out is so limited due to ever changing Covid-19 restrictions, shoppers are placing more value in enhancing their at home eating experience,” commented Shah Khan, Senior Marketing Manager, Aviko UK and Ireland. “Offering a premium and varied frozen potato range is therefore essential for retailers looking to profit.
“Our new and extended range meets consumers’ needs on every level. Not only are the products restaurant quality, they also come in formats, sizes and price points that are perfect for current shopper lifestyles and different dietary requirements.”