Au Vodka has teamed up with Tango to launch two new ready-to-drink (RTD) vodka cans.
The launch is rolling out nationwide across a range of retailers including Tesco, Costco, Booker, B&M, Parfetts, Home Bargains and selected convenience stores and wholesalers.
The collaboration combines Au Vodka's 'premium positioning' with Tango's 'high consumer recognition' to create a flavour-led beverage.
The RRP for individual cans is £2.99 while the case of 12 for £34.99.
The launch comes as the RTD alcohol category continues to see significant growth, driven by consumers seeking convenient and recognisable brands.
Jackson Quinn, Co-Founder of Au Vodka, said: "This launch combines two brands with strong consumer awareness and gives retailers a product built for familiarity, visibility and high rate of sale."
Charlie Morgan, Co-Founder of Au Vodka, said: "We continue to see strong demand for premium ready-to-drinks, particularly products that combine bold flavour with convenience and standout branding."
Munnawar Chishty, Chief Marketing Officer, Carlsberg Britvic said: "This collaboration reflects the growing crossover between alcohol and soft drinks, particularly within the flavour-led ready-to-drink market."