Asian Trader is proud to announce the finalists for the Product Awards in Asian Trader Awards 2025, a list that reflects where the UK convenience market is heading next.
These are the brands setting the pace, shaping shopper expectations and helping independent convenience retailers stay competitive.
Each year, alongside the retailer accolades presented at the prestigious Asian Trader Awards, we also honour the standout products that are voted for directly by our readers and the wholesalers who supply the sector.
From trusted household names adapting to the times, to fast-rising challengers capturing new occasions, every brand in this list is meticulously shortlisted.
These product awards are determined entirely by retailer votes, with entries judged on innovation, sales performance and marketing support, offering one of the most authentic and grounded views of what truly works on independent convenience shelves nationwide.
Here are the Asian Trader Awards 2025 product finalists:
Grocery Brand of the Year
• Tilda Easy Meals (Tilda)
• Flipz (pladis)
• McVitie’s Chocolate Digestives (pladis)
Beer, Lager and Cider of the Year
• Crumpton Oaks Strawberry (Aston Manor)
• Kopparberg Sweet Vintage Apple Cider (Cider of Sweden Ltd)
• Madrí Excepcional 0.0% (Molson Coors Beverage Company)
• Supermalt Stout (Supermalt UK)
• Asahi Super Dry (Asahi UK)
• Inch’s Cider (Heineken UK)
Vape and Next Gen Brand of the Year
• Edge Vaping (NextGen 360 Ltd)
• XQS New Flavours (Scandinavian Tobacco Group UK)
• Veev One (Philip Morris Ltd)
• Vaporesso Eco Nano Pro (Vaporesso)
• Nordic Spirit Flavours (JTI UK)
Confectionery Brand of the Year
• Cadbury Dairy Milk Biscoff (Mondelēz)
• Yorkie Biscuit and Brownie (Nestlé Confectionery)
• Maltesers White Chocolate (Mars Wrigley)
• Pick n Mix Station (World of Sweets)
• Swizzels Refreshers Tropical (Swizzels Matlow)
Soft Drinks Brand of the Year
• Mogu Mogu (Asco Foods)
• Dr Pepper Cherry Crush Zero Sugar (CCEP)
• 7UP Pink Lemonade Zero Sugar (Carlsberg Britvic)
• Red Bull Zero (Red Bull)
• Grace Tropical Rhythms Sparkling (Grace Foods)
Snack Brand of the Year
• Cheez-It (Kellanova)
• Nik Naks Tangy ‘N’ Cheesy (KP Snacks)
• Takis Blue Heat (Grupo Bimbo)
• Golden Wonder New Packs (Tayto Snacks)
• Fairfield Farm (Fairfields Farm)
Congratulations to all our finalists!