The new Ann Forshaw’s premium pasteurised four per cent fat whole milk is on the shelves of SPAR stores across the North of England using high quality fresh milk supplied from Clifton Dairies in Woodplumpton.
The development marks the latest exciting step in diversifying the Ann Forshaw’s brand into other dairy products from its internationally renowned yoghurts since its acquisition by James Hall & Co. Ltd.
Priced at £1.60 for a one litre bottle, the new Ann Forshaw’s line has been launched in response to the resurgence of whole milk sales at tills and it offers consumers a higher fat percentage than the minimum 3.5 per cent requirement for whole milk.
The smart navy, white and gold labelling gives the product a superior feel on the shelf matched by the provenance of the milk inside produced by pedigree Holstein cows.
Clifton Dairies are owned by brothers Richard and Michael Leeming, who have decades of dairy farming experience between them, and are passionate about the quality of milk they produce for market.
Andrew Owen, Head of Trading for Chilled and Frozen at James Hall & Co. Ltd, said: “This is a fantastic development for the Ann Forshaw’s brand, moving it into a growing market area while providing SPAR North of England customers with an instantly recognisable label renowned for its quality when buying their milk.