Mexican food brand Old El Paso has enlisted tennis icon Andy Murray to support the launch of its new Tortilla Pockets, a tortilla with a sealed bottom that ensures a mess-free Mexican meal-time experience anytime, anywhere.
Murray has taken up the #MessFreeChallenge by sharing a video on his Instagram (@andymurray) and Twitter (@andy_murray) accounts, which have a combined following of over five million.
Maeve Judge, marketing manager for Old El Paso, said: “Tortilla Pockets is our most exciting innovation in a decade, so we knew we needed to do something big to celebrate the launch. The #MessFreeChallenge is fun, engaging and super shareable, with an important charitable initiative at its heart.
“We’re delighted to partner with Andy to not only spread the word about Pockets as a mess-free solution to Mexican meals, but also provide crucial support to people in need across the UK through FareShare.”
Murray and Old El Paso will be donating 20,000 meal kits to FareShare to mark the partnership.
Australian tennis star Nick Kyrgios nominated Murray to take forward the #MessFreeChallenge globally, following the launch of Tortilla Pockets in Australia last week.
The Old El Paso #MessFreeChallenge has already been supported by several Australian athletes, including Grand Slam-winning tennis players Lleyton Hewitt and Sam Stosur, Olympic runner Genevieve Gregson, and AFLW star Tayla Harris.
The brand urged the retailers to stock up Tortilla Pockets kits (RRP £4), as UK sporting stars are now lined up to take on the challenge.