Allwyn UK, the incoming operator of The National Lottery, has announced the appointment of Andria Vidler as its chief executive, effective 1 October.
Vidler will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024, with the mission of increasing the funds generated for Good Causes over the course of the ten year licence period.
She will succeed Robert Chvátal who has been interim CEO since January this year and who will return to focus full-time on his responsibilities as group chief executive of Allwyn.
Vidler has worked at a range of high-profile UK media businesses. She was most recently the EMEA CEO at Tag Worldwide, a leading global marketing production business. She was previously CEO of EMI in the UK and Ireland, and CEO of Centaur Media, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.
“Andria’s extensive expertise in helping entertainment brands adapt to the realities and opportunities of a data-enabled, multichannel landscape will be a fantastic asset to The National Lottery,” Justin King, Allwyn UK chairman, said.
“I’m delighted to have her on board, as well as continuing to benefit from Robert’s global lottery expertise as a UK board member and active supporter for the UK team,”.
Robert Chvátal added: “Andria’s experience of developing and managing compelling brands, content and campaigns that connect with audiences in a fast-changing digital environment made her the ideal choice for our new CEO. In her new role, she will not only be able to draw on the great talent we have in the UK but also all the advantages of the powerful Allwyn Group platform.”
Andria Vidler commented: “This is such an exciting opportunity to ensure The National Lottery, a hugely loved UK brand that delivers immense benefits to society, is in the best shape possible for the future. I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”
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