- Builds on the brand's position as the #1 tequila for Margaritas
- Multi-market rollout begins in the UK before expanding across Europe and Canada
- Latest investment supports Altos' long-term strategy to recruit the next generation of premium tequila drinkers
Altos Tequila has unveiled its first global brand campaign: Altos Always Works. Built around the brand’s credentials as the number-one tequila for Margaritas, the platform is designed to broaden the appeal of tequila cocktails, inspire greater confidence in at-home cocktail making and reinforce Altos’ position as the trusted choice for this, backed by bartenders around the world.
Co-founded in 2009 by internationally renowned bartenders Henry Besant and Dré Masso – in partnership with Master Distiller Jesús Hernández – Altos was specifically designed as an exceptional, reliable tequila for cocktails. That bartender-first approach continues to shape the brand today, providing the inspiration behind Altos Always Works.
Launching now in the UK, the campaign is being activated across high-impact social media, streaming TV channels, and digital video platforms. Following its UK debut, Altos Always Works will roll out across Canada, Portugal, and Central and Southern Europe, with further markets to follow.
"The UK is proud to be the first market to launch Altos Always Works, marking our biggest investment in Altos to date,” said Liam Murphy, Marketing Director for Pernod Ricard UK. “As the number one tequila for Margaritas, Altos is already a favourite among bartenders and increasingly among consumers looking to recreate quality cocktails at home. This campaign is designed to build on that momentum, driving greater visibility, demand and menu opportunities for our customers while continuing to recruit new drinkers into the tequila category."