Alberto Balsam showers the market with new shampoo bars


Alberto Balsam is launching its family-favourite fruity shampoos into the fast-growing Shampoo Bar market. With over 7.7M households buying Alberto Balsam each year, this move is the brand’s biggest innovation in a decade, as they make it their mission to ensure sustainability in haircare is available to all with the new and affordable innovations.

It is estimated that over the next three years the “natural space” in the UK market will grow by £21 million, meaning retailers can capitalise on this growth whilst driving value within the shampoo bar category and meeting consumers’ needs. The launch of the new Alberto Balsam Shampoo Bars delivers both quality and value whilst making being “greener” affordable to all. The shampoo bars combine multiple environmental benefits: they are 100 per cent plastic free; the packaging is made from recycled material which is 100 per cent recyclable, FSC-certified cardboard and the shampoo bars can last up to 70 per cent longer than a standard shampoo bottle.

Available in three variants, Sunkissed Raspberry, Nourishing Coconut & Lychee and Juicy Green Apple, the easy lathering shampoo bars with argan oil and natural essential oils, nourishes and conditions the hair, while providing 24 hours of fruity fragrance.

“We’re transforming our much-loved liquid formula into innovative bars and making them free-from plastic,” said Carly Burford, Marketing Director at Unilever UK&I “As the No.1 volume shampoo and conditioner brand in the UK, we’re making sustainable choices easier for all the family whilst delivering a great haircare experience and our signature long-lasting, 24-hour fruity fragrance that Alberto Balsam holds.”

The Alberto Balsam Shampoo Bars are now available to the independent and convenience channel through wholesalers