Nestlé UK is giving its After Eight brand a contemporary twist this Christmas with the launch of a limited-edition design by renowned London-based artist and designer, Camille Walala.
The After Eight Design Edition by Walala reimagines the brand’s signature look with vibrant colour-blocking, playful geometric patterns, and a modern artistic flair, while retaining its hallmark of timeless sophistication.
Camille Walala, known globally for her bold public art and design projects, said: "I’ve always believed that design has the power to spark joy in everyday life — and that’s exactly what I wanted to bring to After Eight. This collaboration was an opportunity to play with bold colours, geometric patterns, and a touch of British elegance, all wrapped around an iconic product that so many people love. I hope this design makes people smile, before they even open the box!"
Rachael Mundy, Nestlé UK & Ireland’s After Eight marketing manager, added: "We’re delighted to be bringing Camille’s limited-edition design to UK households this festive season. Not only do they look the part by blending bold, vibrant patterns with After Eight’s signature silhouette, they also make the perfect treat to gift style-loving friends and foodies alike."
Established in 1962, After Eight continues to be made with natural peppermint extract and contains no artificial colours or preservatives. The new limited-edition 300g boxes will roll out from early September, offering retailers a seasonal SKU that taps into both gifting and design-led consumer trends.