Accolade Wines Europe’s core branded portfolio certified carbon neutral

Accolade Wines Europe said its core branded portfolio has been certified carbon neutral by independent environmental consultancy Carbon Trust.

The brands certified include Hardys, Mudhouse, Jam Shed, Banrock Station, Echo Falls and Kumala.

Accolade said the certification is part of its long-term commitment to sustainability, adding that it hopes to complete 100% portfolio neutrality by the end of this year.

Caroline Thompson-Hill, managing director for Europe, Accolade Wines, said: “We’re very proud to announce that our Accolade Wines UK-packaged core branded portfolio is carbon neutral. We know that there is demand from shoppers for greener products, with 62% of consumers saying they want to buy from sustainable brands, and the wine category is no different.

“Companies have to act on their carbon footprint for the sake of the planet and we want Accolade Wines Europe to set a positive example that we hope the rest of the industry follow. We look forward to completing the work with the Carbon Trust on certification for the remainder of our business later this year.”

Accolade has this year introduced lighter weight bottles for Echo Falls and Hardy’s, reducing the glass related CO2 brand footprint. The firm has also introduced more recyclable packaging across ‘Wine on Tap’ formats.

Accolade Wines Europe has partnered with climate and sustainability experts ClimateCare to offset their residual carbon emissions across its brand portfolio.

Carbon neutral messaging will be communicated on-packs, in-store and on digital, across the Accolade Wines Europe branded portfolio from January 2021.