Award-winning Indian food brand Aagrah Foods has added a vegan-friendly Butter Chicken Cooking Tarka Paste to its growing range of premium Indian cooking sauces, reinforcing its position in the fast-growing world cuisine category.
It combines a smooth, creamy tomato base with a balance of aromatic spices and subtle sweetness. The result is an authentic, restaurant-quality dish that can be prepared at home in minutes.
Unlike a finished curry sauce, which offers a heat-and-serve solution, a tarka paste provides the foundation for a freshly cooked dish. It allows consumers to engage more in the cooking process while still delivering consistent, authentic flavour. Made with slow-cooked onions, tomatoes, garlic, ginger and Aagrah’s signature blend of spices, the paste gives flexibility to customise dishes – ideal for shoppers seeking premium, restaurant-quality results at home without the complexity of cooking from scratch.
The launch comes as the UK ambient cooking sauce category continues to expand, valued at over £1billion and driven by a rising interest in world cuisine and premium at-home dining.
Shezad Aslam, managing director of Aagrah Foods, said: “Butter Chicken has long been a crowd pleaser in our restaurants, and we wanted to make that same flavour experience available for consumers at home.
As part of its continued growth, Aagrah Foods is committed to expanding its retail footprint further across the convenience sector, supported by an updated brand identity.