A new era at delta pronatura, as Nils Beckmann takes charge

A new era is about to begin at delta pronatura GmbH, the international, family-owned corporate group with a head office in Egelsbach near Frankfurt. Heiner Beckmann, and Gerhard Krauß, who have managed the company as owners for many years, are now passing on the baton to the next generation.

Nils Beckmann is stepping into the position of CEO. He and the three other members of the Management Board will take charge of the running of the company, which owns UK-based cleaning and laundry brand Dr. Beckmann, which has production, warehousing and UK head-office sites based in the North-West.

“The world is changing – as is our company,” said former CEO Heiner Beckmann. “Speed and innovation are now the recipe for success. Like many family-run SMEs, we need to be willing to undergo fundamental transformation. We began preparing systematically for the challenges of the future a few years ago.

“As a result, we are now able to hand over a healthy, well-prepared company at the right time. We have strong brands, fantastic colleagues, and an experienced management team at the helm.”

In addition to Nils Beckmann, CEO, the Management Board also includes CMO Marco Buschmeier, COO Michael and CFO Jan Zimpelmann. The formal appointments of the new Board members will be made gradually in the coming. months. Heiner Beckmann and Gerhard Krauß stepped back from the operational side of the business at the end of 2023.

With around 480 employees, 100 of them UK-based, delta pronatura is a long-standing, growing business, operating in over 70 countries. Dr. Beckmann, the flagship brand, is known in homes around the world for its highly effective and easy-to-use products that take the hassle out of daily household chores.

“Our employees, brands and products have great potential,” said Nils Beckmann. “Together with our team, we are working towards a clear objective, as an independent family business, we want to be successful in the long term in a dynamic market competing with large global corporations.

“We are confident we can significantly increase our growth trajectory again over the next few years.”

CMO Marco Buschmeier added: “This is why we’re constantly developing our brands – and especially our core brand Dr. Beckmann. We are focusing on expanding specific strategic product categories by introducing innovations that are effective, meet customer needs that also keep sustainability in mind. This is how we can create added value for our retail customers around the world.”