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    ‘Nine in 10 Brits noticed increase in grocery cost’

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    Most Britons (90 per cent) noticing an increase in grocery costs within the past few months, suggests a latest YouGov polling results, reflecting the record-high fresh food inflation in the country.

    While 90 per cent noticed increased grocery prices, 85 per cent of Brits say they noticed an increase in energy costs, second-most among those categories surveyed. Consumer prices measured by the Consumer Prices Index (CPI) shows that between January 2022 and January 2023, domestic gas prices increased by 129 per cent and domestic electricity prices by 67 per cent.

    Fuel for cars and other vehicles ranks as the third highest category where consumers still note an increase in prices (58 per cent). Roughly a half of British consumers also say they noticed an increase in other significant spending categories such as clothing (55 per cent), health/pharmaceutical items (47 per cent), and housing costs (46 per cent).

    Many consumers also indicate they are noticing price increases in several forms of entertainment, including out of home leisure such as cinema or concerts (43 per cent), media streaming services (42 per cent), consumer electronics (33 per cent) and video games (14 per cent).

    Travelers’ future plans may also be impacted by rising cost of living. Over a third (34 per cent) of British consumers say they’re noticing an increase in hotel prices. Nonetheless, the latest data from YouGov Travel Profiles reveals that demand for travel is at its highest since the start of the pandemic, with 74 per cent of UK consumers intending to go on a domestic or international holiday in the next 12 months.

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