Hancocks launches Ultimate Pick and Mix deal

Leading confectionery wholesaler Hancocks has announced the launch of its Ultimate Multibuy Pick and Mix, offering retailers choice from big name brands and value for money.

The unique deal, which launches on 23 January and includes over 600 products, includes leading brands Haribo, Swizzles, Bubs, Stockleys and Walkers among the confectionery choices.

They join the popular Kingsway range of pick and mix. Four hundred of its treats will be part of the multibuy offer including Tongue Painters, Strawberry Bonbons, Fizzy Watermelon Slices and Cola Bottles.

Retailers can benefit from buying pick and mix in bulk with those purchasing 20 or more bags getting a discount of 20p per bag. For customers buying 40 plus bags, the discount will be 50p per bag.

This is the first time the confectionery wholesaler has run a mixed brand multibuy offer which will be available both instore and online and is completely unique to Hancocks on bulk bags over 1.5kg.

Among the pick and mix options available are Barratt Jelly Babies, Kingsway Bubblegums bottles, Haribo Twin Snakes, Swizzels Refresher Chews, Stockley’s Old English Mints, Zed Jumbo Jelly Beans and Bubs Big Sour Skulls.

“It’s tough for our customers at the minute with the rising cost of everything so we wanted to offer them a deal which is focused on choice, top quality confectionery, outstanding brands  and good value,” Kathryn Hague, Head of Marketing at Hancocks said.

“Having so many big brands included is a first and a change we’re very excited about. We have over 600 lines in the multibuy offer, we’re certainly giving customers the choice they need to select the right confectionery for their stores and customers.

“By buying in bulk our customers are making big savings which is very important. With the cost of everything continuing to go up, we have to be competitive and offer our customers the widest choice at the very best price.

“This Ultimate Multibuy Pick and Mix Offer will be running in our 14 depots across the UK and online. We’re confident our customers will be keen to take advantage of the deal and the brands on offer.”