Cadbury rolls out new promotion across hot chocolate range

Cadbury has announced a new winter promotion across its best-selling hot chocolate range, offering shoppers the chance to win a raft of Spectacularly Nice prizes.

In our loud and busy world, sometimes there’s simply nothing nicer than a warm cup of hot chocolate and Cadbury is celebrating this sentiment with its new promotion, Spectacularly Nice.

With any purchase of Cadbury Hot Chocolate, shoppers have the chance to turn their nice evening into a Spectacularly Nice one, with London West End theatre evenings or an overnight trip to Paris up for grabs.

There are also hundreds of Cadbury Hot Chocolate hampers to be won which include takeaway vouchers for a truly spectacular night in.

Spectacularly Nice is built upon the iconic taste credentials of Cadbury Hot Chocolate, with extensive OOH and in-store support for the new campaign. The promotion will run on Cadbury Drinking Chocolate 500g, Instant Hot Chocolate 400g and Cadbury Highlights Milk Chocolate 220g from mid-January for three months.

Shoppers simply need to purchase any participating product and input their information at nice.cadbury.co.uk, or scan the QR code on the back of the pack to enter.

“We know that hot chocolate is many shoppers’ hot beverage of choice when the winter season is in full swing! This year, we wanted to bring them a little boost with the opportunity to win some spectacularly   across our well-loved range,” Lorena Moyano, brand manager for Cadbury Hot Chocolate at Mondelēz International, said.

“These dark nights and chilly weather make everyone want to cosy up and spend time with loved ones, so why not do it in a spectacular way this winter with Cadbury Hot Chocolate?”

The promotion will be live on packs from mid-January to mid-April. Moyano urged retailers to stock up on the Cadbury Hot Chocolate range ahead of the promotional period and site the products in their main hot beverages fixture to make the most of the excitement around this impactful promotion.