McCain appoints drag queen Baga Chipz as creative director

McCain Foods has appointed RuPaul’s Drag Race star Baga Chipz as its new creative director. The frozen potato brand says that the self-proclaimed ‘Queen of Chips’ encapsulates its ‘Anything Goes’ mantra.

Since her appointment was announced on Thursday, Baga has taken to social media to show fans how to get creative with their midweek meals on her Instagram page.

“Everybody knows that chips are the star of any plate. Just like me, they’re completely gorgeous and always the centre of attention, so don’t be afraid to get creative with them,” says Baga Chipz.

McCain is not the first brand to hire a celebrity creative director, last year fashion retailer PrettyLittleThing appointed influencer and Love Island star, Molly-Mae Hague as its creative director. In its announcement McCain declares, ‘move over Molly Mae, there’s a new creative director in town’.

“We’re delighted to finally be able to unveil Baga as our first ever Creative Director – her iconic and fearless attitude perfectly encapsulates our ‘Anything Goes’ philosophy,” says McCain marketing director, Mark Hodge.

“With Baga’s support, we really want to highlight that any meal can be exciting when you invite McCain onto the plate – through our new series of social videos.”