Epicurium says Huel is the ready-to-drink fuel

Epicurium has extended its range of Huel ready-to-drink meal solutions with the introduction of four new flavours for Independent Retail trade.

Available now, they include Salted Caramel, Iced Coffee Caramel, Cinnamon Swirl, and Strawberries & Cream (rsp £3.49).

Huel is a nutritionally complete food, containing all 26 essential vitamins and minerals, protein, essential fats, carbs, and fibre in a bottle.

“Huel is one of our best selling and among the fastest-growing brands out there. At the recent National Convenience Show, the range was arguable the one which attracted most attention,” said Michael Ratheram, Epicurium’s Customer Engagement Manager.

“The concept of a health and wellbeing meal solution, in a convenient format, has shown real attraction for retailers looking to stock something highly desirable and profitable”.