Castlederg store celebrates four decades at the heart of local community

A convenience store has been feted after completing four decades serving their local community.

Renowned for its impeccable personal service and wide array of offerings, Dinny’s store in Castlederg, now adoring a Nearby fascia, was established in the late 1970s by Dinny McCrory with help from wife, Mary. The store is now operated by Dinny’s sons, Sean and Declan.

The team at S&W Wholesale, which launched the Nearby symbol brand earlier this year, presented the McCrory family with a 40 year cake, flowers for mum Mary and held a customer appreciation day handing out Nearby bags for life to each customer packed full of local supplier goodies and treats.

“It’s very much a family thing, and both myself and my brother, Declan, are proud to have taken over the store,” Sean said. “Mum and dad, believe it or not, are still involved in the shop and enjoy coming to store and chatting to customers.”

“They love chatting to customers who are now coming to store with their kids and even grandkids. That’s what it’s all about for us. We pride ourselves on this personal service and feel this is what really sets stores like ours apart from the rest.”

The shop has seen a number of renovations and alterations over the years, the latest being the rebranding to Nearby which has seen new floor, ceiling, shelving and refrigeration being installed along with the introduction of Rescan EPOS. The store was totally transformed over a two-week period with a new look and feel, while trading from a temporary location during the renovations.

Completely exclusive to S&W Wholesale, Nearby has recruited its 50th store in October, with the opening of even more new stores planned across the island of Ireland before the end of the year.

“Since the opening of the very first store back in April, we’ve been working to create a high quality service for both Nearby retailers and their customers in-store,” Maurice Little, Nearby NI sales manager at S&W Wholesale, said.

“The new Nearby stores have been very well received in their local communities with retailers noticing an increased level of footfall in their stores as a direct result of the conversion to Nearby and we have no doubt that the people of Castlederg will enjoy their new look store.”

The McCrory family have been with S&W as their wholesale supply partner for over eleven years while trading under the Today’s Local brand during this time.

“We’ve been serving our local community for over 40 years and can’t wait for our customers to continue to reap the rewards of our new venture as a Nearby store with S&W. As part of the Nearby family, we look forward to working with the team to continue our customer service and unrivalled value to the people of Castlederg and beyond,” Sean  commented.

Dinny’s Nearby offers all the products and services of a local convenience store, including newspapers, magazines, bean to cup coffee and lottery, while also stocking a wide range of grocery essentials, fresh food, bread & bakery, non-food, hardware, and giftware, which now makes it a one stop shop for the local community.