S&W Wholesale’s retail symbol Nearby launches 50th store

McGrane’s Nearby in Keady is the 50th store of the symbol group Nearby

Nearby, the retail brand launched earlier this year by S&W Wholesale, has announced the launch of its 50th store, McGrane’s Nearby in the Northern Irish village of Keady.

One of the largest independent wholesalers in Northern Ireland, S&W Wholesale launched Nearby symbol in April this year as part of in a wider modernization strategy of the business.

“Since the opening of the very first store back in April, we’ve been working to create a high quality service for both Nearby retailers and their customers in-store. The new Nearby stores have been very well received in their local communities with retailers noticing an increased level of footfall in their stores as a direct result of the conversion to Nearby,” Maurice Little, sales manager at S&W Wholesale, said.


The 50th store, McGrane’s, is a family-run business trading in the heart of Keady, Co. Armagh for over 40 years, owned by brothers Tom and Dermot McGrane.

Working closely with the team at S&W, the brothers have spent the last three months planning the conversion to Nearby. The most significant change in-store is the introduction of a new off-licence known locally as “Vineyard 2020” which will now complete the offering available.

With investment also in new refrigeration, additional shelving, a new hot food and deli counter and additional check-out counters the store is now well placed to serve their customers for many more years to come.

“We’ve been serving our local community for over 40 years and can’t wait for our customers to reap the rewards of our new venture as a Nearby store. As part of the Nearby family, we look forward to working with the team to bring great customer service and unrivalled value to the people of Keady and beyond.” Tom said.

The team also held launch event at McGrane’s Nearby in Keady, offering customers the chance to win prizes including nearby vouchers, prizes from local suppliers and the latest apple iPad.

On the hour every hour there was a basket dash for customers to find an 50th prop in store and return to base within 50 seconds for a chance to win. There was also hot food sampling, wine tasting and customer nearby bags packed full of local supplier goodies and treats.

“The opening of the 50th Nearby store is a big day for us all. We started this journey during the pandemic and to get to this point so quickly is a reflection of the hard work and passion from both our retailers and those behind the scenes at S&W Wholesale. We have big plans for the rest of the year and can’t wait to continue the growth of Nearby – watch this space.” Daniel Comiskey, brand marketing lead at S&W Wholesale, said.

S&W Wholesale said retailers joining the Nearby family can enjoy all the benefits of a symbol brand while keeping total control over their business.

“Unlike other symbol brands, Nearby doesn’t ask for a long term contract, marketing fees or weekly advertising. What we do offer is an attractive brand, bespoke signage, consumer promotional activity, central billing and a dedicated business development manager to guide you with your business needs,” the business said.