One Stop unveils festive campaign offering £5,000 Christmas bundle

One Stop has announced its 2021 festive campaign, ‘Countdown to Christmas’.

The campaign will feature weekly interactive games which customers can play during the seasonal build up and be in with a chance of winning dozens of prizes, including a £5,000 Christmas bundle.

The convenience store group said the campaign is inspired by its own customer insight to understand what people are really looking forward to this Christmas, which are simply ‘togetherness’, ‘tradition’ and ‘treats’. The games will play on these three ‘Ts’ and also be reflected in the prizes and top brand promotions running alongside, it added.

Each time a customer successfully completes a game, they will be entered into the overall prize draw to win the £5,000 Christmas Bundle, which will be drawn at the end of the campaign. The bundle includes an Apple iPad, Apple Airpods, a case of champagne, SONY Bluetooth soundbar, HP Chromebook laptop, SONY 50-inch Ultra HD Smart TV, a drone and much more.

Customers will also have the chance of winning each week’s mid-tier prize, which includes an Apple watch, Dyson Hairwrap Styler, a Spa Day for two and a SMEG coffee machine. One Stop will also be giving away seven £50 Love2Shop vouchers each week to runner ups.

“This year we will focus on real traditions of family, friends and spending time together. Our customers are at the heart of everything we do, so we’re keen to give them some superb promotions, celebrations and giveaways to thank them for loyally shopping with us,” Nigel Prendergast, Head of Customer and Business Support, commented.

One Stop has also joined forces with a number of top brands from Pringles to Coca Cola to offer weekly deals. The campaign will be supported with a huge marketing campaign, from traditional emails and point of sale (POS) in store, to newer communication and social media channels such as Instagram and Tik Tok.