More

    SPAR renews sponsorship of Lancashire School Games for 15th year

    Schoolchildren and staff at Eldon Primary School in Preston helped launch the Active Mile, with representatives from Active Lancashire and James Hall & Co. Ltd

    Schoolchildren across the Red Rose County are being encouraged to get outside to enjoy all it offers by completing an Active Mile in the week of Lancashire Day.

    The call comes as SPAR has renewed its sponsorship of the Lancashire School Games for a 15th consecutive year through James Hall & Co, SPAR UK’s primary wholesaler and distributor in northern England, based in Preston.

    “We’re delighted to add SPAR’s name as sponsor of the Lancashire School Games for a 15th year and continue our partnership with Active Lancashire,” Peter Dodding, sales and marketing director of James Hall, said.

    Organised by Active Lancashire and the School Games Organiser network, primary and secondary aged schoolchildren have been challenged to log a mile of physical exercise between 22-28 November as part of the launch of the Lancashire School Games 2022.

    Lancashire Day itself is on Saturday 27th November, and complementing the Active Mile is an Active Journey initiative for parents, carers, grandparents, businesses and organisations to get involved in. They can support a chosen school in their community by replacing a journey by car with walking, running, or cycling.

    “It really is a fantastic initiative that delivers positive impact on the lives of thousands of children across the county. We’re excited for the calendar of events for the 2022 Games to begin, kicking off with the Active Mile and Active Journey initiative in the week of Lancashire Day,” Dodding said.

    With the Birmingham Commonwealth Games taking place next year, an overarching total mileage target has been set to achieve 11,541 logged miles – the equivalent of reaching Wellington, New Zealand – the furthest Commonwealth capital from Lancashire.

    Preparation for the Active Mile has already started at Eldon Primary School in Preston, where children are getting ready to do their bit for the challenge. They supported the launch of the initiative with SPAR representatives, including mascot SPARtan.

    Children ran, walked and skipped to school on the day, before taking part in games and challenges, and incorporated physical activity into learning in a range of lessons too from English through to History.

    Sahira Narot (10), a pupil at Eldon Primary School, said: “It is exciting to be part of the Active Mile launch. When I do my Active Mile, I’m going to run it and pace myself. I don’t want to start off too quickly and get tired before I finish.”

    Mason Humphreys (9) added: “I’m going to go somewhere different to do my Active Mile so that I am in a new area and surroundings. It is a brilliant feeling to help start the Lancashire School Games and I loved meeting the SPAR mascot.”

    Azra Butt, Headteacher at Eldon Primary School, said: “We’re absolutely committed to providing children at our school with dedicated hours of Physical Education. We also incorporate physical activity within lesson time not normally associated with it, because of the value it brings to learning and the health benefits it delivers for our children.

    “We really do embrace all of the additional opportunities we have to get our children up and active too, including the European School Sports Day and the Lancashire School Games, so we were especially proud to be selected to launch the Active Mile ahead of Lancashire Day.”

    The Lancashire School Games 2022 provides children and young people with the opportunities to have fun, develop skills, and achieve personal bests through games, activities and competitions in a calendar of events across the academic year.

    It will culminate in a celebration event in Blackpool’s Stanley Park on 5 July 2022.

    Latest

    Pepsi Max launches global campaign featuring star-studded football line-up

    Pepsi Max has launched its latest global campaign that...

    ‘Consumers becoming curious towards super food’

    Consumers are increasingly becoming curious towards "super food" such...

    MUST STOCK: Milliways gives the gum industry something to chew on

    In an industry dominated by legacy brands, how do...

    Deliveroo, Just Eat and Uber Eats agree to check riders’ immigration status

    Deliveroo, Just Eat Takeaway and Uber Eats have agreed...

    Don't miss

    Pepsi Max launches global campaign featuring star-studded football line-up

    Pepsi Max has launched its latest global campaign that...

    ‘Consumers becoming curious towards super food’

    Consumers are increasingly becoming curious towards "super food" such...

    MUST STOCK: Milliways gives the gum industry something to chew on

    In an industry dominated by legacy brands, how do...

    Deliveroo, Just Eat and Uber Eats agree to check riders’ immigration status

    Deliveroo, Just Eat Takeaway and Uber Eats have agreed...

    BEAR launches on-pack promo with Natural History Museum

    BEAR is partnering with the Natural History Museum to...

    ‘Consumers becoming curious towards super food’

    Consumers are increasingly becoming curious towards "super food" such as products focused on gut health and high protein, a recent report has stated, adding...

    Deliveroo, Just Eat and Uber Eats agree to check riders’ immigration status

    Deliveroo, Just Eat Takeaway and Uber Eats have agreed to conduct direct checks on all UK riders’ immigration status after coming under pressure from...

    FSB announces new payments partnership Tyl by NatWest

    The Federation of Small Businesses (FSB) has inked a new payments partnership with NatWest Group. FSB members will have access to a range of simple,...