Heinz for Baby is launching a new ad campaign, Pure Joy, to celebrate the joy of parenting. The campaign, going live this month, will portray the authentic side of parenting and pays homage to the real, chaotic joy being a parent brings.
The campaign showcases user-generated footage of parents experiencing moments of pure joy with their children. It is initially launching across digital video & social media channels including YouTube, Facebook and Instagram, to be followed by broadcast and out-of-home channels through 2022.
The creative is highly relatable, aspiring to liberate mums and dads from the pressures of parenting and invite them to celebrate the chaotic but joyful everyday moments.
“We understand parents are faced with more pressures and anxieties than ever before, particularly when it comes to feeding their children, so we want to show how Heinz is a brand that understands their needs and is there, by their side, celebrating the joy in the chaos that parents experience every day,” said Marketing Lead at Heinz for Baby, Georgina Fotopoulou.
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