Pret A Manger, JDE Peet’s expand into self-serve coffee with Pret Express

Pret A Manger in partnership with JDE Peet’s, have today announced plans to trial  ”Pret Express” a smart, self-service coffee-to-go solution featuring Pret’s 100 per cent organic coffee and tea.

Pret Express offers the same organic coffees and teas as Pret shops but in places where Pret Baristas aren’t able to operate. As a new contender to the growing self-serve coffee-to-go market, Pret Express will be introduced in convenience stores and forecourts, among other places.

JDE Peet’s will be providing the self-service technology and capabilities, with bespoke furniture designed exclusively for Pret. Each Pret Express coffee station offers a large range of slow roasted 100 per cent organic speciality coffees and fresh organic milk combinations, as well as teas, a first in the self-serve coffee-to-go sector. Each solution will create up to 21 drink recipes and everything is included. From ingredients to machine and housing installation, each machine comes with its own cashless payment terminal and service package as standard.

“We are excited to be working with JDE Peet’s to launch Pret Express, our first ever self-serve coffee machines,” said Guy Meakin, UK Trading Director, Pret A Manger. “This is new territory for Pret, which will allow more people across the country to enjoy Pret’s organic coffee and tea on the go, in places where there isn’t the right space to set up a new Pret shop.”

Sarah Lonorgan, Marketing Director Professional UK&I, JDE Peet’s commented: “Expectations for coffee and tea on-the-go have evolved, with people seeking the highest quality experiences at any location. Through this innovative partnership, Pret Express will deliver a wider range of products across all out-of-home segments, to a broader audience than ever before. We are delighted to partner with Pret to debut this powerful new contender to the ‘coffee to go’ market and look forward to seeing this in action.”