ZYN unveils its first extra-strong nicotine pouches

Swedish Match brand ZYN today announced the latest addition to its offering, Cool Mint 9mg.

The new extra-strong pouch is a first for the brand, as its flavours currently come in two different strengths, 3mg and 6mg.

Cool Mint 9mg will be available to purchase from this month, appealing to those who are used to higher nicotine consumption.

“By continuing to extend our range we know that we’ll be providing even more choice for those looking for a smoke-free, tobacco-free alternative. Cool Mint 9mg is now strong enough to appeal to those who are used to a higher nicotine consumption, creating further choices for customers,” Darren Griffin, UK country manager of ZYN, said.

While the brand offers several flavours like Citrus, Espressino, Spearmint and the newly launched Bellini, Cool Mint has proved to be its most popular. The new product will meet the demands of UK consumers, as the majority (70%) of nicotine pouch sales today are from products containing 9mg of nicotine or higher.

While Cool Mint 9mg has a slightly increased pouch content to accommodate the higher nicotine strength, consumers can still use the product in comfort, due to the design remaining discreet in nature when placed under the lip.